Business and economics |

Guest Writer: David Airey

Before computers entered the mix, the production of print material was firmly in the hands of graphic designers and printers. It took a very clued-in client to have any idea about the print-production process. Therefore, people were mentally prepared to pay substantial amounts for their logo designs, brochures and annual reports.

That was then. Now, however, things are very different.

Ask most people how they would design a logo or prepare a newsletter and they’d automatically point to the computer, placing their faith in software packages to do the job.

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