Business and economics |

In my last post I talked about tracking marketing numbers by using a single property website in conjunction with Google Analytics. The ultimate goal behind any tracking program like this should be to improve the user experience. 

Today I would like to talk about using online video to enhance the user experience as well and some of the tools we now have to judge its effectivenes on the user experience. 

We use wellcomemat.com, a Boulder, Colorado based company to host our online videos. Wellcomemat allows us to monitor the number of views we see on a particular video. Here is a sample of one of our property videos. As you can see from the counter statistics, I can verify a much larger number of views then I could from a magazine or newspaper advertisement.

Spotless Two-Story Home

We still use high quality photography to build the initial interest in the property but video allows us to create a more realistic impression of the property then still photos or virtual tours.

Although the cost of implementation is expensive, we have found that video is a valuable tool for exposing homebuyers to potential properties. Homebuyers often request a copy of our videos at the closing and often admit to watching it several times before actually seeing the property.

If you’re selling a home you really need to consider video!

Technorati Tags: online video

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